The traditional HVAC model: manufacturer → distributor → contractor (40–80% markup) → you. The factory-direct model cuts out the middlemen and puts that money back in your pocket.
The Hidden Markup in Every Contractor Quote
A Goodman 96% AFUE furnace that wholesales for $650–$900 gets installed for $3,500–$5,000 by a typical contractor. That gap is not all labor — it's equipment markup hidden inside a bundled quote you cannot break down.
Buy the same name-brand HVAC system the pros install — shipped factory-direct to your door. No middleman, 5-star rated, and financing available.
How Factory-Direct Works
Furnace Direct purchases from Goodman/Daikin at wholesale and sells to homeowners at direct pricing — no dealer markup, no upsell, no commissioned salesperson. You pay for the equipment. Your installer charges only for labor.
Real Savings by Job Type
| Job | Contractor Quote | Factory-Direct + Labor | Savings |
|---|---|---|---|
| Gas furnace swap | $4,000–$6,000 | $1,800–$3,000 | $2,000–$3,000 |
| Central AC replacement | $5,000–$8,000 | $2,500–$4,500 | $2,500–$3,500 |
| Full HVAC system | $9,000–$14,000 | $4,500–$7,500 | $4,500–$6,500 |
Is It Legal?
Yes — homeowners can supply their own HVAC equipment in all 50 states. Most independent installers work with customer-supplied equipment. Confirm with your installer before ordering.
Step-by-Step
1. Confirm model with your installer first.
2. Order from Furnace Direct shipping to MN or FL.
3. Schedule installer for delivery day.
4. Installation is quoted separately for your home — call (888) 762-1334 for the best savings.
Start saving today at Furnace Direct.
Get your system replaced.
Tell us a little about your home and what you're replacing. A specialist will call you to work out exactly what you need, go over the price, and get it replaced. No obligation.